Content Central at the PPA Festival

Content Central is currently in London, exhibiting at the PPA Festival 2017 magazine industry. PPA stands for the Professional Publishers Association and is the UK's largest industry organisation for publishers. The PPA Festival is an annual event with hundreds of lecturers and nearly a thousand publishers.

"This is really the right forum in which to be networking and establishing new contacts in the media industry. In addition, Content Central has now been accepted as a member in the PPA, which further opens up a way into the industry when we enter the UK market", says Joachim Ljungquist, CEO and founder of Content Central.

The trip also included Peter Bäckström of Uminova Innovation and EEN (Enterprise Europe Network), who helped with contacts in London, primarily those relevant to the UK launch.

"It is important for us to help start-ups and companies in Västerbotten who want to expand to the major markets in Europe. Here in London, in addition to the festival, we visited our contacts at EEN in London, looked at the co-working office at Google Campus London, and met with strategic advisors in the media industry", says Peter Bäckström.

This is Content Central's fifth trip to London in order to build a network of contacts and promote its service. This time the company received financial contributions towards travel and festival costs from Invest in Västerbotten (IVB).

"It is incredibly important to meet the market and adapt our services, as well as the business model, based on what the conditions look like. Britain differs a lot from Sweden, mostly in ways that will be beneficial to us compared to the Swedish market. On the other hand, our network of contacts is more limited and we need to learn how business culture works here", says Joachim Ljungquist.

Content Central has recently doubled its team and now consists of eight members of staff plus a contractor. At the moment, the company is working on the development of the next generation platform, which will be launched this autumn.